Millions of people ride motorcycles and most are ordinary folks you deal with every day. Then there are the outlaw bikers most people like to steer clear of. Naturally, the Hollywood movie industry loves making movies and TV shows about them ad nauseam (Born Loser, The Wild One, Sons of Anarchy, etc.). Riders refer to them as “one-percenters” because they actually make up only a tiny fraction of the actual riding population. In general, riders/bikers who many people would consider one-percenters often refer to themselves as such, so to them, it’s not an insult.